How does value to individuals come from things like nature and culture?

Humans like being near nature in certain ways, and like being in specific cultures, seemingly for ineffable reasons. Often these things are very important though. One human settlement can feel empty and awful, while another feels rich and consumingly satisfying, based on something under the heading ‘culture’. Yet we don’t seem to have the skill to transform the first into the second. How can these sources of value be predicted, or replicated?

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